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The Awesome News

The Awesome News is presented by the editorial team at Rockets of Awesome. The News comes straight from our brilliant Editorial Director, Ashley McAdams. She delivers expert tips, hacks and inspiration – all in an effort to simplify your life as a parent. Sometimes it’s a podcast that made us laugh hysterically (and then ugly cry), the next a brilliant new resource for on-demand babysitters. If she can spare you one errand, meltdown, #momfail, or just make you laugh and feel understood on this wild ride, that’s a win. I lead the week-to-week visual imagery prep and template updates.
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Rockets of Awesome

In collaboration with the Rockets of Awesome Design + Merch Team, I designed a selection of apparel graphics across the boys and girls collections. Rockets of Awesome | We are reimagining how parents shop for kids. And it’s basically the future. No, we don’t use hoverboards, but we do use algorithms which are just as cool. Based on what your kids like and don’t like, we design and hand-pick high quality clothes and send them to you free of charge four times a year. If there’s something you don’t like, it’s okay! Tell us. There’s no such thing as TMI. The more feedback you give us, the more personalized your experience becomes. We’re here to make your life easier. And we mean it. That’s our idea of awesome.
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Cleverly Series

Cleverly is a printed series, a collaborative publication for creative women that showcases their stories and artwork. This publication celebrates women’s creativity, inspiration and journey in a tangible, permanent medium that speaks to and inspires women with any sense of creativity. The Cleverly Mission is to uplift, encourage and empower creative women. Uplifting women with stories of creating and making, Encouraging women to begin creative endeavors, Empower women to be leaders in their creative fields. [Check out the first issue of Cleverly on Issuu or scroll down to view now!] This series is a collection of publications, filled with stories and artwork that speak to and inspire women through authentic language and witty design. A series that brings women together to talk about the progress creative women are making in their fields and offers them a place to share their own stories about the challenges and insecurities they face as they develop their creative careers. Because it’s not just about the successes of creative women, the series also highlights the challenges creative women face building businesses and climbing the ladder to lead. It’s about sharing our creativity with each other and inspiring one another. Cleverly is about collaboration and conversation through […]
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EGHS

We were assigned Emily Griffith High School for our final Design Studio thesis. They were in need of an identity rebrand. We were constantly in touch with our contact at the school and were able to address all of the school's needs and desires for their final design products.
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ReTooler

A business owner approached me with the desire for a graphic identity package that included logo variations and a few assets to be used throughout his website. We went through two versions and ultimately decided on a logotype that projected a clean design reminiscent of stainless steel, a rugged color palette and lines that echo that of a toolkit.
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April in July

April is a creative contact I've known for several years. She is a bright, cheery and very crafty person. When she decided to open an Etsy shop, she came to me to develop a logo that would fit her aesthetic and crafty nature. It was important the logo would look complete in black and white as well as in color. We developed both and combined the idea of 'April Showers' and sunny day in July – resulting in the logo shown. After producing the logo, April made stamps, tote bags and several other products to showcase the logo!
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